Where It Began

The partnership between Buff City Soap and Shriners Children’s began in 2023 with a small but impactful campaign. Three Buff City Soap locations came together to support the Shreveport location by creating a custom Shriners-branded soap. With $1 from each bar sold donated to Shriners Children’s, this initial effort raised just over $1,000 and set the stage for future growth.

Bringing It to Life

Encouraged by the positive response, the Buff City Soap team expanded their involvement in the following year. The campaign grew to more than 60 stores across 20 states, and introducing a variety of fundraising opportunities. Participating locations sold the special Shriners soap with $3 from each sale benefiting the cause, offered wall tags for in-store donations, and gave customers the option to contribute additional gifts at checkout. To support the campaign, stores were equipped with promotional materials including window clings and flyers, helping to engage and educate customers.

How It Went

The expanded partnership generated nearly $12,000, making a significant impact across multiple Shriners Children’s locations, including Texas, Ohio, and Shreveport. The ability to engage multiple franchise owners demonstrated the power of Buff City Soap’s community-driven model and their commitment to making a difference in the lives of children and families facing difficult medical journeys.

The Story Continues

With plans already underway to continue growing the partnership, Buff City Soap and Shriners Children’s are building a lasting relationship rooted in shared values of compassion, community, and care. As Justin Young, COO of Buff City Soap Midwest, reflected, “Shriners is an organization that not only does a lot for children, but really for the whole family that may be impacted with sometimes the worst season in someone’s life.”