Where It Began
In Fall 2023, a franchise group of Jack in the Box restaurants in greater St. Louis saw an opportunity to make a difference through partnership with Shriners Children’s St. Louis. They combined their local presence and creativity to drive significant support for pediatric healthcare, crafting a campaign that engaged the community and highlighted the power of collaborative giving.
Bringing It to Life
From October to December 2023, more than 45 Jack in the Box restaurants across St. Louis offered customers a specially designed, co-branded air freshener. Supported by robust marketing through social media, radio, billboards, email outreach, and in-store promotion, the initiative transformed routine customer visits into purposeful acts of generosity.
How It Went
The fundraiser captured the hearts of people in the St. Louis community, resulting in generous contributions and a substantial increase in foot traffic at participating locations. The campaign resulted in donations of over $40,000 to Shriners Children’s St. Louis. To celebrate the campaign’s success, Jack, the beloved Jack in the Box mascot, joined Shriners Children’s cheerful mascot, Fezzy, and a group of delighted young patients at Shriners Children’s St. Louis for a lively check presentation.
In Fall 2024, momentum continued to build, with the franchise group returning with a festive, holiday-themed air freshener, raising an additional $45,000 and confirming the enduring impact of creative community-driven fundraising.
The Story Continues
Building on this proven success, Jack in the Box has enthusiastically committed to a third fundraiser, planned for Winter 2026. This next exciting chapter will feature a new co-branded magnet and a convenient roundup option at checkout, reinforcing the franchise’s ongoing commitment to the health and happiness of children in the St. Louis community.
Additionally, Jack in the Box proudly serves as a premier sponsor of Shriners Children’s annual 31 Days to Amaze campaign, highlighting their continued partnership through the 31 Days to Amaze website, email campaigns, and social media each October.
